During my Erasmus program, I had the chance to study “Subject in Context”. One of the assignments was to create some visuals for a company call “Think!” which creates road safety campaigns. The theme of this visual was to create awareness of the dangers of drink driving. The target audience is everybody that has a driving license and targets those who still think it’s okay to have ‘a couple’ of drinks before driving, in other words everyone from young people to adults. My idea was to focus on the human body, by creating a minimal but strong visual without images of alcohol or a car accident.
